Web Site Performance
OK, You got the spikey haired intern to develop your way kewl web site and now there it sits. Does it really do anything for you? Can people find you? Does it do what you hoped or does it languish there on page thirtysomething of the search engines while you hope people stumble across it?
Fact: 70% of Internet Transactions Begin With a Search
It's true. People even use search engines to find the web sites they already know the URL of, like Amazon.com. Many others just don't bother remembering the URL and just type in the product and service with the city because they know what they're looking for will be there.
Fact: 80% of Searchers Never Look Past Page 1 and 97% Never Look Past Page 2!
If they don't see what they want, they search again using different keywords. If you're on page 8 or 80 or 800, who is going to ever find you? Only those desperate to find you, that's who. If you're on page 1, searchers will see your website title and description. They have to see it to click on it.
Fact: An Organic Link is 7 TIMES More Likely to Get Clicked on Than a Sponsored Link.
Forget Google Adwords and all the paid nonsense. If you come up on page 1, people WILL find you, and if it's what they're looking for they WILL visit your site.
Fact: Most Visitors Spend Less than 3 Seconds on Your Site!
Is it easy to use? Do you capture their attention? Is it professional? If not bye bye, in not much more time than it takes to blink your eyes.
Now that you have had your website online for a while and know what it will do, how much would it be worth to you to get 5 times the performance? 10 times? 100 times? It is possible and if anyone can do it, I can.
